Search results for "tokyo 2020"
Dentsu, Hakuhodo raided as part of Tokyo 2020 corruption scandal
The ever-widening graft case of last year's Tokyo Olympics has Dentsu, ADK and Hakuhodo's offices being searched on grounds of rigging bids for test events.
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OpenAI marks arrival in Asia Pacific with opening of Tokyo office
To mark the opening of its Japan office, OpenAI has released a GPT-4 custom model optimised for the Japanese language.
AKQA brings in Nobuhiro Arai as its new Tokyo ECD
The award-winning creative director joins AKQA from TBWA Hakuhodo in a bid to connect the WPP design-led innovation agency more strongly to Japanese culture.
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Tokyo Olympics 2020: 8 global ads pulling for the gold
Campaign US rounds up some of the games’ most buzzworthy creative work.
Tokyo Olympics bribery verdict: Former ADK president gets jail time
The Tokyo District Court has found Shinichi Ueno guilty of bribing a Tokyo Olympic official for soliciting favours and noted, "he [Ueno] repeatedly made unreasonable excuses, putting the blame unfairly on the subordinates and showing no signs of sincere remorse."
Horsing around for the Tokyo Olympics
A new video podcast series looks back on celebrated sports advertising campaigns. Here the creator and presenter remembers one personal favourite that he was involved in.
Tokyo Olympics 2020 partners praise postponement call; kickstart contingency plans
Sponsors have been contingency-planning for some time, and remain committed to delivering a "successful and safe" event in 2021.
Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more
On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.
Tokyo Olympics bid-rigging: ex-Dentsu, other ad execs arrested
The arrests come after months of investigations into alleged corruption in the planning and sponsorship of the Tokyo Games held in 2021 after a pandemic-driven postponement.
A year to Tokyo 2020: which brands will win the Games?
12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.
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Dentsu admits to bid-rigging in Tokyo Olympics; charges for other arrests made
Dentsu joins rivals Hakuhodo and ADK in admission to collusion in the widening Tokyo Olympics bid-rigging and bribery case, but says there is "no factual basis for claims any employees have been arrested."
Dentsu barred from bidding for Tokyo, Osaka govt contracts
As Japan continues the crackdown on all parties tainting the Tokyo Olympics 2020, Dentsu stands to be suspended from bidding for Tokyo and Osaka government contracts for a year.
Urban sports give brands an exciting alternative from the norm at Tokyo 2020
Sponsors testing the waters in this relatively low-cost, high-engagement area need to take extra care to strike the right tone.
Facebook flaunts sports credentials in run up to Tokyo 2020
The social-media platform is going after brands' lucrative sporting-event budgets.
Dentsu, Hakuhodo, ADK to face criminal charges in Tokyo Olympics bid-rigging case
Charges are centered around companies and individuals illegally colluding in assigning contracts for the test events and the actual Games—trial and sentencing to follow.
Behind the Tokyo Olympics bribery scandal involving Dentsu, Hakuhodo and ADK
Less than two weeks after ad giants Dentsu, ADK and Hakuhodo were raided in Tokyo on alleged bid-rigging charges, we look at the troubled timeline of the tainted Games and whether it threatens Japan's bid to host the 2030 Winter Olympics in Sapporo.
New AI chatbot to aid visitor influx for Tokyo 2020
The chatbot will help users with real-time information from official sources and insights from other users.
Tokyo Games bribery scandal: Hakuhodo reportedly confesses to rigging bids as probe widens
The news comes less than a month after ADK Holdings voluntarily confessed its culpability in the widening scandal, meanwhile Dentsu denies any knowledge of collusion.
Tokyo 2020 innovation chief hopes technology can augment Brand Japan
Olympic sponsors have a key role to play in restoring Japan’s position at the forefront of global technological progress.
Will Tokyo damage the Olympics brand?
SOUNDING BOARD: Seven brand and sports experts discuss the controversial run up to the 32nd Olympic Games and whether this could dampen sponsorship appetite for the sporting event in the future.
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