Praveen Vaidyanathan’s Post

Planning sits between working forwards and backwards via Beth Bentley, Head of Planning, W+K

Humour / comedy / advertising isn't about efficiency via Daniel McGinn ft. Jerry Seinfeld

Protecting time for uninterrupted individual work is the most overlooked company virtue. via Steve Jobs' 1986 memo

Real scientists discover facts and theories with intuitive leaps; logic comes last via R. Pirsig's Zen and the Art of Motorcycle Maintenance amzn.to/48x8mFM

Some 24 rhetorical devices behind 300+ taglines via Shlom Genchin

Originality lies in application, so freshness is a better objective via John Hegarty's Hegarty on Creativity amzn.to/442Q5za

Ad agencies may be more useful trying to solve problems rather than obsess over trying to be part of culture. via Lucas Rodríguez

The artist's way is the way that emerges via Adam Moss ft. Eric Fischl's Bad Boy

Why be right like everyone else when you can be wrong like no one else? via KesselsKramer Amsterdam amzn.to/49yPozP

Approach your work with the humility and curiosity of a beginner, not the assumptions of an expert. via Jason Bagley, former ECD, W+K ft. Dan Wieden's philosophy for W+K