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Bridgestone does the impossible: Makes Ken Jeong unfunny
May 29, 2015
Ad Nut

Bridgestone does the impossible: Makes Ken Jeong unfunny

From the US: 'Vegas' and "Sanitizer' for Bridgestone by Publicis

Bridgestone appoints M&C Saatchi Singapore as APAC AOR
Nov 9, 2016
Gabey Goh

Bridgestone appoints M&C Saatchi Singapore as APAC AOR

Tyre brand awards M&C Saatchi branding and digital duties for the region.

Goodyear challenges Michelin, Bridgestone with TVC
Sep 23, 2004

Goodyear challenges Michelin, Bridgestone with TVC

Goodyear has kicked off a television commercial - 'The Great Escape' - to launch its All New Eagle F1 GSD3 tire.

Michelin calls Japan pitch to target leader Bridgestone
Oct 6, 2005

Michelin calls Japan pitch to target leader Bridgestone

Three agencies are believed to be contesting Michelin's below-the-line business for Japan, after two of the contenders - TBWA and DDB - recently scooped the brand's regional briefs.

Bridgestone taps Creative Juice\G1 for MY-01
Nov 3, 2006

Bridgestone taps Creative Juice\G1 for MY-01

Bridgestone Thailand has appointed Creative Juice\G1 to handle the communications for its new tyre brand, MY-01.

South East Asia: Headlines - Bridgestone hires Dentsu for Malaysia tyre rollout
Aug 13, 2004

South East Asia: Headlines - Bridgestone hires Dentsu for Malaysia tyre rollout

Dentsu Malaysia has won the creative account for Bridgestone, which is launching a new tyre. The agency has also acquired the business to launch Suasana Sentral II, a high-end condominium development in central Kuala Lumpur.

Southeast Asia: Goodyear challenges Michelin, Bridgestone with TVC
Sep 24, 2004

Southeast Asia: Goodyear challenges Michelin, Bridgestone with TVC

BANGKOK: Goodyear has kicked off a television commercial - 'The Great Escape' - to launch its All New Eagle F1 GSD3 tire. The campaign, developed by McCann Erickson and Ohio-based creative agency, Hitchcock Fleming & Associates, aims to position the tyre for ultra-high performance cars.

Sam Sterling promoted to AKQA chief strategy officer in APAC
Sep 15, 2020
Rahul Sachitanand

Sam Sterling promoted to AKQA chief strategy officer in APAC

She previously led the agency's Shanghai and Tokyo studios for three years.

Thailand's top local brands: CP Group, Chang Beer and Singha lead the charge
Aug 10, 2020
Rahul Sachitanand

Thailand's top local brands: CP Group, Chang Beer and Singha lead the charge

ASIA'S TOP 1000 BRANDS: But Thai consumers are still less likely to recognise and support established Thai brands much differently from global competitors.

Campaign India announces Digital Crest winners
Aug 10, 2020
Campaign India Team

Campaign India announces Digital Crest winners

Affle and Zivame take top honours.

Agency Report Card 2020: AKQA
Feb 9, 2021
Staff Reporters

Agency Report Card 2020: AKQA

The nature of AKQA’s work meant it was well-placed to help clients navigate online experiences for the first time, helping it sail through the pandemic. But it’s strapping in for a bigger, bumpier ride in 2021.

PR Awards Asia 2022 announces jury members
Mar 31, 2022
Staff Reporters

PR Awards Asia 2022 announces jury members

A total of 66 brand and agency leaders from across the industry will judge the awards, which will be presented in June. The entry deadline is April 11.

The top 10 car brands in Asia-Pacific
Sep 16, 2021
Matthew Miller

The top 10 car brands in Asia-Pacific

A car is the most expensive consumer good many people will ever buy. But cars are also a source of fantasy—both for those who can't afford one at all and for those who would like to upgrade. See which auto brands Asia admires most in this special report.

DAN appoints APAC chief growth officer
Feb 1, 2019
Staff Reporters

DAN appoints APAC chief growth officer

Masaya Nakamura will report to Takaki Hibino, who becomes executive chairman as of today.

Thailand's Top 100 Brands: Keeping pace with shifting consumer sentiment
Aug 10, 2020
Rahul Sachitanand

Thailand's Top 100 Brands: Keeping pace with shifting consumer sentiment

ASIA'S TOP 1000 BRANDS: Despite a relatively stable top 10, churn is evident in sectors ranging from mobile services to aviation and dental care.

Who's driving brand recognition in Asia-Pacific's automotive sector?
Jul 16, 2020
Robert Sawatzky

Who's driving brand recognition in Asia-Pacific's automotive sector?

ASIA's TOP 1000 BRANDS: Tesla pulls into the Top 20 this year as Audi, Nissan, Hyundai, and Volkswagen also overtake peers like Porsche, Ford, Mazda and Mitsubishi.

A year to Tokyo 2020: which brands will win the Games?
Jul 23, 2019
Matthew Keegan

A year to Tokyo 2020: which brands will win the Games?

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

Pressure on brands rising over Tokyo Olympic Games
Mar 15, 2021
Rahul Sachitanand

Pressure on brands rising over Tokyo Olympic Games

Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.

Agencies in APAC raced to ready themselves for ecommerce's explosive growth in 2020
Mar 4, 2021
Rahul Sachitanand

Agencies in APAC raced to ready themselves for ecommerce's explosive growth in 2020

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

Tokyo Olympics 2020 partners praise postponement call; kickstart contingency plans
Mar 25, 2020
Staff Reporters

Tokyo Olympics 2020 partners praise postponement call; kickstart contingency plans

Sponsors have been contingency-planning for some time, and remain committed to delivering a "successful and safe" event in 2021.