Search results for "Coca-Cola"
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The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
Coca-Cola, Danone, and Nestlé in greenwashing row
Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
Grey assembles global leadership team for Coca-Cola account
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
Coca-Cola hires Meta's Katherina Jawaharlal to lead global corporate, brand PR
She previously built and ran Meta’s partnership communications team.
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Coca-Cola launches food donation program for Ramadan
The New York campaign aims to provide meals to those who lack access to food for Iftar.
Coca-Cola invites creators to make artwork using AI-based platform
‘Create real magic’ encourages users to add their own creativity to Coca-Cola imagery.
A bubbly surprise, Coca-Cola ignites senses with OOHA campaign
Coca-Cola and WPP 'Lighten Up!' to make everyday moments extraordinary in the latest rollout.
RNIB and Coca-Cola release accessible packaging for Christmas
The push was inspired by the work of The & Partnership.
Coca-Cola innovates with Bluetooth-enabled Diwali invitations
The brand rolls out ‘locked Coke’, a limited-edition bottle for this year's festive season.
Coca-Cola developed NFTs, but that doesn’t mean they’re coming back
Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.
Guillermo Vega joins Ogilvy to lead Coca-Cola
He has relocated from London to New York.
Coca-Cola creates a series of festive films for its Christmas campaign
The work is available on Prime Video.
Coca-Cola-focused WPP Open X names Andrew Keller global chief creative officer
Keller has worked at Meta for the last seven years and at CP+B.
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Coca-Cola defends COP27 sponsorship despite 'greenwashing' criticism
Climate activists have questioned the legitimacy of the climate conference after Coca-Cola, one of the world's worst plastic polluters, became a sponsor.
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How Coca-Cola is addressing the ‘age of dichotomy’ with ‘Real Magic’
With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.
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Coca-Cola launches 60-second World Cup ad
Central film will be followed by activity focused on fan rituals.
Coca-Cola leads carols in Piccadilly Circus to mark return of 'Holidays are coming' ad
Brand first held this event in 2019, and returns for the second time.
Asia-Pacific Power List 2022: Manuel Arroyo, Coca-Cola
Following a US$4 billion partnership with WPP, The Coca-Cola Company is streamlining and simplifying its marketing capabilities under the leadership of global CMO Arroyo.
Coca-Cola puts trucks back on the festive road
Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.
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